AV and production are two key ingredients for a polished event. They may seem interchangeable—many companies in the industry classify themselves as both—but they often differ significantly in scope, capabilities, and approach.
But what does that mean for planners and their events? When should you hire each type of partner?
Let’s break it down.
An AV company’s bread and butter is technology. They supply audio, video, and lighting equipment and ensure everything is functioning as it should.
Their focus is behind the booth, making sure the technology works as intended. If you simply need equipment and technical support, an AV provider may be the right fit.
Think of an audio-visual production company as an all-in-one partner. In addition to providing and managing the technical components of an event, these companies can help planners coordinate and execute many other elements that contribute to a successful experience.
AV production support is vital to smooth event execution, especially for complex events. Whether you’re managing multiple concurrent breakout sessions or coordinating a large-scale event with numerous presenters, vendors, and moving parts, an experienced production partner can simplify planning and keep your event running smoothly from start to finish.
One of the biggest advantages of working with an AV production company is having a dedicated point of contact throughout the event lifecycle. At Colortone, Event Producers guide clients from initial concepts through final execution, helping coordinate logistics, technical requirements, and vendor relationships along the way.
The answer depends on your event’s needs.
If your primary need is equipment and technical support, an AV company may be the right fit. If you’re looking for a partner to help coordinate the many moving parts behind a successful event, an AV production company can provide additional planning, management, and execution support.
The Event Production Network (EPN) is a great place to find reliable production support, with connections across the country.
Colortone is proud to be a founding member of the EPN, giving our clients access to trusted production partners and resources across the country.
Contact us to learn how we can support your next event.
