Sherwin-Williams 2025 MWD National Sales Meeting

Energizing a Corporate Gathering With Big-Stage Impact

Sherwin-Williams turned to Colortone to elevate their 2025 Midwestern Division National Sales Meeting—bringing energy, clarity, and creative excellence to a multi-day event focused on connection and recognition. From the Opening Session to Awards Night and beyond, our team handled every detail of content development and AV execution to keep attendees engaged and inspired.

Date

January 27-28, 2025

Location

Rosen Shingle Creek, Orlando, FL

Services

Full AV production and event management
Content creation and motion graphics for main sessions
Large-scale custom LED stage design
Step & Repeat and environmental branding
On-site technical crew and support throughout event spaces

Creating Cohesion Through Visual Storytelling

To bring the Sherwin-Williams brand to life in a vibrant and cohesive way, Colortone handled content development and scenic design from the ground up. Our team created custom motion graphics and visuals to support key presentations, energize transitions, and align with the event’s tone and messaging. A large-scale LED installation anchored the main stage, giving the space the polished feel of a national broadcast while maintaining flexibility for various sessions and segments. From scenic elements to technical execution, every detail worked together to reinforce the company’s culture and priorities.