Picture this: You’ve spent months planning the perfect live event. Everything from dining to drapery is set, the attendees are milling in the lobby of the venue buzzing with excitement for the event to begin. You take a deep breath, letting yourself mentally prepare to put on the event of a lifetime. And as you scan the venue and admire your craft, you realize that your (or your company’s) brand is only in a few sparse places. Or even worse, your logo or brand colors are nowhere in sight!
This waste of potential brand awareness during live events is all too common. There are plenty of great ways to remedy this: branded print signage, embroidered tablecloths, and other low-to-no-tech solutions. Effective, yes, but there are more unique creative ways to display your brand that are both eye-catching and able to bring dazzling light and color to your event.
Lighting is a perfect medium to add your brand’s logo, colors, and iconography in a place that is sure to draw a lot of attention from your attendees. The production professionals at Colortone want to prove that to you. Here are some creative, cost-efficient and customizable lighting solutions to take to your next event planning session.
These up-lit panels are cost-effective, elegant and iconic. Commonly used as an attractive backdrop for event stages, panels such as this can have their colors adjusted to suit your event, your brand’s own iconic colors, or whatever you feel would complement your message best!
The panels come in varied sizes and shapes and offer a creative way to tell your brand story through their arrangement. You could arrange them to resemble the skyline of your destination venue, use them to frame your speakers in an eye-catching way, or create shapes from their placement to create iconic and memorable scenery to your exact liking!
Arrays like this are best used for complementing the main activity of your event. They’ll serve as a backdrop or frame that goes beyond the expected screens and drapes but will not distract your audience from the engaging and inspiring message you’re trying to communicate to them.
Pictured Above: Colortone arranged lighting panels for Cleveland Clinic in an interesting, asymmetric formation reminiscent of a shining city skyline.
A truly “out of the box” choice, scenic cubes like these are backlit to your specifications and can have messages and images on them as well. This makes them easy to customize with your brand colors. You could also go with a crisp white to make your logo, event name or other content of choice stand out.
Incredibly modular, there are countless ways to creatively configure these cubes. You could stack them in towers of varying height, put them in different stacks or formations, or you could even use them as a mosaic- creating a flat backdrop out of multiple cubes.
This makes them incredible for any purpose. Whether you need an appealing but unobtrusive backdrop or an attention-grabbing feature to brighten up a corner of your venue, these cubes are a great choice to make your event more special.
Pictured Above: Our friends at Marshberry wanted something special for their 2024 Marshberry Connect Summit and Colortone was happy to deliver. Along with stellar AV support, we provided scenic elements like this array of lit cubes.
Mixing mediums is an evergreen way to make a unique piece of art, and the same goes for designing stellar event lighting. A skilled AV production team can make a gorgeous photo-op moment using a sign set against LEDs. The brand-forward aspect can come in several ways – along with your event or brand name emblazoned on the 3D sign, you can have a skilled AV company calibrate your LEDs to match your brand colors. This sort of look has a lot of texture, dimension and visual impact.
Having a large-scale sign like this can create a phenomenal moment for your brand and event. It serves as a beautiful, glimmering backdrop that draws a lot of attention and interest from event attendees. For Black Tech Week 2025, Colortone created this sign using a precision cutter and LEDs and it became a perfect spot for the professional attendees to get their pictures taken, whether selfie or by a photographer.
Pictured Above: Colortone’s custom sign created for Black Tech Week.
There are countless ways to allude to your brand in every aspect of your event, and lighting is an oft-ignored way to do this. It can be difficult to do on your own, but experienced AV providers like Colortone can help you with everything from brainstorming lighting ideas to bringing them to life.
Want to dazzle your audiences with brand forward lighting? Come talk to Colortone.
